Insights, strategies, and trends to fuel your digital growth.
Email Marketing
Industry benchmarks for open rate, click rate, conversion rate, and revenue per email by industry — and how to use benchmarks constructively.
Krishnendu Karmakar
Email Marketing
Design a welcome sequence that sets subscriber expectations and drives early engagement.
Krishnendu Karmakar
Email Marketing
Choose between plain text and HTML emails for different use cases.
Krishnendu Karmakar
Email Marketing
How retail and fashion brands use email marketing — editorial style newsletters, lookbooks, new arrivals, sale announcements, and loyalty.
Krishnendu Karmakar
Email Marketing
Turn your newsletter audience into a revenue-generating asset.
Krishnendu Karmakar
Email Marketing
Choose the right design tools for creating professional email campaigns.
Krishnendu Karmakar
Email Marketing
How to design and implement email preference pages — what options to offer, how preference data feeds segmentation, and reducing unsubscribe rates.
Krishnendu Karmakar
Email Marketing
Plan and execute a holiday email strategy that maximizes seasonal revenue.
Krishnendu Karmakar
Email Marketing
How to design re-engagement campaigns that recover inactive subscribers or cleanly remove them — timing, offers, subject lines, and sunset policies.
Krishnendu Karmakar
Email Marketing
Reduce email list churn with targeted retention campaigns.
Krishnendu Karmakar
Email Marketing
When and how to present upgrade opportunities via email — identifying upgrade signals, framing value, and timing the upsell message.
Krishnendu Karmakar
Email Marketing
Structure an email team that can execute strategy and deliver results.
Krishnendu Karmakar
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