Insights, strategies, and trends to fuel your digital growth.
PPC
Optimize your product feed to win Google Shopping placements and maximize ROAS.
Krishnendu Karmakar
PPC
Use Click-to-WhatsApp ads to start conversations with prospects.
Krishnendu Karmakar
PPC
Use ad extensions to expand your ads and improve CTR.
Krishnendu Karmakar
PPC
How to build a cross-channel budget model using performance data, seasonality, and marginal returns to allocate media spend efficiently.
Krishnendu Karmakar
PPC
How to assign conversion values to different actions and use Target ROAS bidding to optimize for revenue rather than volume.
Krishnendu Karmakar
PPC
Use ad copy and targeting to pre-qualify leads before they click.
Krishnendu Karmakar
PPC
How Google's removal of BMM match type changed keyword strategies and how to achieve similar targeting control with phrase and broad match.
Krishnendu Karmakar
PPC
Run campaign drafts and experiments without risking live performance.
Krishnendu Karmakar
PPC
How to allocate and shift budgets across multiple campaigns — portfolio budgets, performance-based reallocation, and scenario planning tools.
Krishnendu Karmakar
PPC
Use Google's Local Service Ads for guaranteed, pay-per-lead local advertising.
Krishnendu Karmakar
PPC
How to advertise on Reddit — community targeting, creative formats, promoted posts, and why Reddit audiences respond differently than other platforms.
Krishnendu Karmakar
PPC
How data-driven attribution models change how you evaluate paid channel performance and allocate budgets across channels.
Krishnendu Karmakar
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