Insights, strategies, and trends to fuel your digital growth.
Email Marketing
A comprehensive guide to retention marketing: how to keep customers coming back — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
How click fraud affects PPC budgets, how to detect it using Google's invalid click report and third-party tools, and prevention measures.
Krishnendu Karmakar
SEO
How Google's AI ranking systems — RankBrain, BERT, MUM — understand queries and content, and what this means for content creation strategy.
Krishnendu Karmakar
SEO
Protect your site from toxic backlinks with Google's Disavow Tool.
Krishnendu Karmakar
SEO
Eliminate render-blocking resources that delay page rendering.
Krishnendu Karmakar
SEO
Why long-tail keywords drive more conversions than head terms.
Krishnendu Karmakar
PPC
Follow this checklist for flawless PPC campaign launches every time.
Krishnendu Karmakar
Social Media
Avoid influencer fraud with a rigorous vetting process.
Krishnendu Karmakar
Web Design
A breakdown of the key landing page sections — hero, benefits, social proof, objection handling, CTA — and how to design each for conversion.
Krishnendu Karmakar
SEO
Use a content delivery network to accelerate site speed for SEO benefit.
Krishnendu Karmakar
SEO
Wix's SEO capabilities have improved substantially — what's now possible, what's still limited, and how to maximize organic performance on the platform.
Krishnendu Karmakar
Content Marketing
How to build a topical map that covers every subtopic, question, and angle in your industry to signal depth and authority to Google.
Krishnendu Karmakar
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