Insights, strategies, and trends to fuel your digital growth.
Content Marketing
A comprehensive guide to digital marketing roi: proving value to the c-suite — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
How programmatic display works for brands — choosing a DSP, contextual vs behavioral targeting, viewability standards, and brand safety controls.
Krishnendu Karmakar
PPC
What impression share metrics tell you, how lost impression share (budget vs rank) informs optimization, and targets for impression share by campaign type.
Krishnendu Karmakar
SEO
Understand the signals Google uses to assess content quality and relevance.
Krishnendu Karmakar
Content Marketing
Expert predictions for where content marketing is headed next.
Krishnendu Karmakar
PPC
When to use location extensions to show store addresses vs running dedicated Local campaigns with store visit conversion tracking.
Krishnendu Karmakar
Content Marketing
Use readability principles to make your content accessible to all readers.
Krishnendu Karmakar
Web Design
Design site search interfaces that help users find what they need.
Krishnendu Karmakar
PPC
How Meta's Campaign Budget Optimization distributes budget across ad sets — when to use it, when manual ad set budgets perform better.
Krishnendu Karmakar
Email Marketing
A comprehensive guide to zero-party data: marketing with data customers voluntarily share — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Email Marketing
A comprehensive guide to email copywriting for conversion: writing emails that drive action — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Web Design
What to put above the fold, how to design for different screen sizes, and why above-the-fold thinking has evolved with mobile-first web usage.
Krishnendu Karmakar
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