Next.js for Marketing Sites: Speed, SEO, and DX
Build fast, SEO-friendly marketing websites with Next.js.
Insights, strategies, and trends to fuel your digital growth.
Build fast, SEO-friendly marketing websites with Next.js.
How to build a content ROI model — attributing revenue to content, calculating cost per lead, and communicating value to leadership.
Use Discovery to appear in Gmail, YouTube, and the Discover feed.
How to set up call tracking with Google forwarding numbers, third-party tools, and dynamic number insertion to attribute calls to campaigns.
Connect your newsletter and social media for a comprehensive content strategy.
Combine related underperforming content to create stronger resources.
Tools and processes for cross-browser testing — BrowserStack, manual testing, progressive enhancement, and handling legacy browser requirements.
A comprehensive guide to list segmentation — RFM segments, engagement tiers, demographic, behavioral, and lifecycle-based segmentation.
Upload your customer list to target or exclude known customers.
How to design voice user interfaces for Alexa, Google Assistant, and web-based voice — conversation flow, error handling, and multi-modal design.
How to write compelling content introductions — leading with the problem, the surprising statistic, the compelling question, or the direct answer.
Document and share customer success stories across formats.