Insights, strategies, and trends to fuel your digital growth.
PPC
When to use shared budgets across campaigns — benefits for simplifying management and the pitfalls of budget cannibalization.
Krishnendu Karmakar
PPC
Systematically audit PPC accounts to uncover waste and opportunities.
Krishnendu Karmakar
Email Marketing
What email sendability scores measure, how tools like MailTester work, and how to improve your score to maximize inbox placement rates.
Krishnendu Karmakar
PPC
Use fraud detection software to stop invalid clicks from draining spend.
Krishnendu Karmakar
Content Marketing
Develop micro-content strategies for social media and bite-sized formats.
Krishnendu Karmakar
Content Marketing
Create content that drives software product discovery and trial signups.
Krishnendu Karmakar
PPC
Use bid adjustments to maximize performance across different contexts.
Krishnendu Karmakar
Email Marketing
Benchmarks for unsubscribe rates by industry and email type, causes of high unsubscribe rates, and how to diagnose and address spikes.
Krishnendu Karmakar
SEO
How to use Event schema markup to appear in Google's event search results and earn enhanced listings in the SERPs.
Krishnendu Karmakar
SEO
How SEOs can use GTM to deploy tracking codes, structured data, canonical tags, and hreflang without waiting for developer resources.
Krishnendu Karmakar
SEO
Why thin affiliate review pages fail to rank in 2026, what Google expects from affiliate content, and how to build review pages that compete.
Krishnendu Karmakar
Social Media
Create a cohesive visual brand presence across all social networks.
Krishnendu Karmakar
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