Insights, strategies, and trends to fuel your digital growth.
Email Marketing
Keep email performance strong through traditionally slower summer months.
Krishnendu Karmakar
PPC
How seasonal businesses manage paid budgets throughout the year — peak season ramp-up, off-season brand maintenance, and keyword planning.
Krishnendu Karmakar
Email Marketing
A template for post-campaign analysis — what metrics to review, what questions to ask, how to document learnings, and how to apply insights.
Krishnendu Karmakar
SEO
How to optimize YouTube channels for both YouTube search and Google video results — descriptions, chapters, transcripts, end screens, and channel authority.
Krishnendu Karmakar
Web Design
Design infographics that communicate complex information clearly.
Krishnendu Karmakar
Content Marketing
Translate and adapt content for cultural relevance in international markets.
Krishnendu Karmakar
PPC
How to create and optimize video ads for YouTube and LinkedIn — video length, scripting for skippable formats, and targeting options.
Krishnendu Karmakar
Web Design
Ensure your website design meets European data protection requirements.
Krishnendu Karmakar
Web Design
Optimize your call-to-action buttons to drive more clicks and conversions.
Krishnendu Karmakar
Social Media
Use thread formatting to deliver in-depth content on Twitter/X.
Krishnendu Karmakar
PPC
How to set a testing cadence for PPC campaigns — how many tests to run simultaneously, how long to run them, and when to declare a winner.
Krishnendu Karmakar
Email Marketing
Create win-back campaigns that reactivate dormant email subscribers.
Krishnendu Karmakar
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