Insights, strategies, and trends to fuel your digital growth.
Email Marketing
Current trends in email newsletter design — text-heavy vs visual, dark mode support, minimalism, playful layouts, and interactive elements.
Krishnendu Karmakar
Email Marketing
A catalog of proven lead magnet types by industry — SaaS, e-commerce, consulting, publishing — with conversion benchmarks and creation tips.
Krishnendu Karmakar
Email Marketing
How DMARC works with SPF and DKIM, how to set up a DMARC record, read reports, and gradually move from monitor to enforce mode.
Krishnendu Karmakar
Email Marketing
Master ActiveCampaign's automation and CRM features for email.
Krishnendu Karmakar
PPC
How to run geo holdout tests and conversion lift experiments to measure the true incremental impact of paid advertising.
Krishnendu Karmakar
Social Media
How to design YouTube thumbnails that get clicks — contrast, emotion, text overlays, face close-ups, and A/B testing with YouTube's compare feature.
Krishnendu Karmakar
Email Marketing
How B2B companies use email across long sales cycles — content nurture, sales sequences, multi-stakeholder communication, and ABM.
Krishnendu Karmakar
PPC
The debate around bidding on your own brand terms — when it's worth paying for branded clicks, how to evaluate incrementality, and defensive bidding.
Krishnendu Karmakar
Content Marketing
How to run expert roundup content — question design, outreach, contributor promotion, and turning roundups into an ongoing series.
Krishnendu Karmakar
Web Design
Design product pages that showcase your items and compel purchase.
Krishnendu Karmakar
SEO
How to use Google's Rich Results Test and Schema Markup Validator to test structured data before publishing — common errors and how to fix them.
Krishnendu Karmakar
PPC
Use psychological principles to write ads that resonate and convert.
Krishnendu Karmakar
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