Insights, strategies, and trends to fuel your digital growth.
Web Design
How WebP and AVIF compare to JPEG and PNG, browser support, implementation with picture element, and real-world file size savings.
Krishnendu Karmakar
Email Marketing
Use email to drive course enrollment and improve completion rates.
Krishnendu Karmakar
SEO
Reduce image file sizes without sacrificing quality for faster page loads.
Krishnendu Karmakar
SEO
How using correct HTML5 semantic elements — article, section, aside, nav — helps search engines understand your content structure.
Krishnendu Karmakar
Social Media
Localize social media content for cultural relevance and resonance.
Krishnendu Karmakar
PPC
Add phone numbers to ads to drive calls from high-intent searchers.
Krishnendu Karmakar
SEO
How to structure SEO projects, manage stakeholders, communicate priorities, and track implementation across technical, content, and link teams.
Krishnendu Karmakar
Content Marketing
Compare AI content optimization tools for SEO writing.
Krishnendu Karmakar
Email Marketing
Track sender reputation and inbox placement rates.
Krishnendu Karmakar
PPC
Get the most out of Google's all-in-one Performance Max campaign type.
Krishnendu Karmakar
Web Design
How to design and implement accessible accordion components — when to use them, animation, keyboard navigation, and ARIA attributes.
Krishnendu Karmakar
PPC
Choose the right automated bidding strategy for your campaign goals.
Krishnendu Karmakar
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