Insights, strategies, and trends to fuel your digital growth.
SEO
A step-by-step process to identify and fix your site's biggest SEO issues.
Krishnendu Karmakar
Email Marketing
How to write preview text that complements your subject line, what happens if you don't set it, and how to test preview text variations.
Krishnendu Karmakar
PPC
A complete guide to running paid search campaigns on Microsoft Advertising — audience differences, import from Google Ads, and unique targeting options.
Krishnendu Karmakar
PPC
How Meta's Advantage+ Catalog Ads dynamically serve personalized product recommendations across Facebook and Instagram using catalog data.
Krishnendu Karmakar
Web Design
Write compelling web design proposals that convert prospects.
Krishnendu Karmakar
Email Marketing
How e-commerce brands use Klaviyo's advanced features — predictive CLV, churn risk, review collection, and cross-channel integration.
Krishnendu Karmakar
Web Design
A framework for structured design reviews — critique vs feedback, how to give specific actionable comments, and how to handle conflicting feedback.
Krishnendu Karmakar
SEO
Use Google's Rich Results Test to identify and resolve schema errors.
Krishnendu Karmakar
Email Marketing
How SaaS companies build email lists — in-product opt-ins, trial signup sequences, content upgrades, and webinar registration.
Krishnendu Karmakar
Content Marketing
Apply content marketing principles to internal communication.
Krishnendu Karmakar
Social Media
Legitimate Instagram growth strategies — hashtag use, reel frequency, collaboration content, cross-promotion — vs follow/unfollow and grey-hat tactics.
Krishnendu Karmakar
SEO
How to run controlled SEO tests using holdout groups and statistical significance — tools, test design, and interpreting results.
Krishnendu Karmakar
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