Insights, strategies, and trends to fuel your digital growth.
PPC
Analyze impression share data to identify budget and bid opportunities.
Krishnendu Karmakar
Email Marketing
Plan your email sends strategically to avoid burning out your list.
Krishnendu Karmakar
Email Marketing
Use countdown timers to drive action before time-sensitive offers expire.
Krishnendu Karmakar
Social Media
How to document your brand's social media style — voice, tone, emoji usage, hashtag approach, content pillars, and visual guidelines.
Krishnendu Karmakar
PPC
Master the desktop editor for bulk changes and offline editing.
Krishnendu Karmakar
Web Design
How to choose between icon libraries, create custom icons, ensure accessibility, and implement icons correctly with SVG.
Krishnendu Karmakar
PPC
How to analyze performance by hour and day, set bid adjustments for high-value time periods, and completely pause ads during low-conversion hours.
Krishnendu Karmakar
SEO
How to analyze competitor backlink profiles, identify their best links, and build a prospecting list from high-value linking domains.
Krishnendu Karmakar
Web Design
Design custom 404 pages that retain visitors who hit dead ends.
Krishnendu Karmakar
Email Marketing
Design emails that render beautifully and drive clicks across all devices.
Krishnendu Karmakar
Email Marketing
How to create and run email-based loyalty programs — segment identification, exclusive content/offers, milestone rewards, and program structure.
Krishnendu Karmakar
PPC
A comparison of affinity and in-market audience targeting in Google Ads — how each works, performance expectations, and when to use each.
Krishnendu Karmakar
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