Insights, strategies, and trends to fuel your digital growth.
Email Marketing
Use narrative techniques to create email campaigns that connect emotionally.
Krishnendu Karmakar
Email Marketing
What email feedback loops are, how ISPs report spam complaints back to senders, and how to use complaint data to improve your email program.
Krishnendu Karmakar
Email Marketing
How to design email pop-ups that convert without creating a poor user experience — timing, trigger rules, design, copy, and mobile considerations.
Krishnendu Karmakar
Email Marketing
How to structure email sequences that convert free trial users to paying customers — timing, trigger events, value delivery, and urgency.
Krishnendu Karmakar
Email Marketing
Warm up new email accounts and domains before high-volume sending.
Krishnendu Karmakar
Email Marketing
Improve email CTR with design, copy, and CTA optimization.
Krishnendu Karmakar
Email Marketing
How email clients render dark mode, CSS techniques for controlling dark mode appearance, and testing your templates across clients.
Krishnendu Karmakar
Email Marketing
A comprehensive guide to marketing automation strategy: building systems that scale — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Email Marketing
How to use subscriber data — purchase history, browse behavior, location, lifecycle stage — to create truly personalized email content.
Krishnendu Karmakar
Email Marketing
Diagnose and repair damaged sender reputation to restore inbox placement.
Krishnendu Karmakar
Email Marketing
How to add accordions, image carousels, surveys, and countdown timers inside emails with progressive enhancement fallbacks.
Krishnendu Karmakar
Email Marketing
Ensure emails look great in both light and dark mode.
Krishnendu Karmakar
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