Insights, strategies, and trends to fuel your digital growth.
Email Marketing
When double opt-in improves list quality vs when it hurts growth — deliverability impact, form optimization, and confirmation email design.
Krishnendu Karmakar
Email Marketing
How to identify the most valuable segmentation criteria for your list — purchase behavior, lifecycle stage, engagement, interests — and implement them.
Krishnendu Karmakar
Email Marketing
Use email to grow your referral program and acquire new customers.
Krishnendu Karmakar
Email Marketing
Build email revenue reports that communicate performance clearly.
Krishnendu Karmakar
Email Marketing
Understand and comply with Canadian Anti-Spam Legislation.
Krishnendu Karmakar
Email Marketing
Use email to activate new users, retain subscribers, and drive expansion.
Krishnendu Karmakar
Email Marketing
Personalize cold outreach without sacrificing efficiency.
Krishnendu Karmakar
Email Marketing
Manage email marketing across franchised locations consistently.
Krishnendu Karmakar
Email Marketing
How to set up birthday email programs — data collection, timing (on birthday vs before), offer structure, and measuring incremental revenue.
Krishnendu Karmakar
Email Marketing
Drive restaurant revenue with a targeted email marketing program.
Krishnendu Karmakar
Email Marketing
The constraints of email HTML — table-based layouts, inline styles, limited CSS support — and how to code emails that render consistently.
Krishnendu Karmakar
Email Marketing
How to plan and execute Black Friday and Cyber Monday email campaigns — early access strategy, subject lines, creative, and timing.
Krishnendu Karmakar
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