Insights, strategies, and trends to fuel your digital growth.
PPC
Strategies for controlling daily budget delivery — standard vs accelerated delivery, shared budgets, and manual pacing checks.
Krishnendu Karmakar
PPC
Use Google Ads Scripts to automate reporting, bidding, and alerts.
Krishnendu Karmakar
PPC
Move tracking server-side for better data quality and privacy compliance.
Krishnendu Karmakar
PPC
Attribute revenue correctly when users touch multiple paid channels.
Krishnendu Karmakar
PPC
How Google measures and reports store visit conversions, eligibility requirements, and how to use this data for omnichannel campaign decisions.
Krishnendu Karmakar
PPC
How to segment retargeting audiences by behavior — homepage visitors, product viewers, cart abandoners — and customize ad messages accordingly.
Krishnendu Karmakar
PPC
Design Stories ads that capture attention in the full-screen format.
Krishnendu Karmakar
PPC
Build automated, visually compelling PPC dashboards in Looker Studio.
Krishnendu Karmakar
PPC
How to reverse-engineer competitor PPC strategies using SpyFu, SEMrush Advertising Research, and Google's Ad Transparency Center.
Krishnendu Karmakar
PPC
How keyword match types work after Google's match type updates — when to use each type, how broad match with Smart Bidding performs, and testing approaches.
Krishnendu Karmakar
PPC
How to stack demographic, in-market, remarketing, and custom intent audiences to reach the most valuable segments.
Krishnendu Karmakar
PPC
How to build first-party audience segments for PPC — customer lists, lookalikes, suppression lists — and why first-party data outperforms third-party.
Krishnendu Karmakar
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