Insights, strategies, and trends to fuel your digital growth.
PPC
How to set up Apple Search Ads Basic and Advanced campaigns to drive iOS app downloads and improve visibility in the App Store.
Krishnendu Karmakar
PPC
How pharmaceutical advertisers work within Google and Meta's healthcare ad restrictions — approved categories, age targeting, and landing page requirements.
Krishnendu Karmakar
PPC
Use SpyFu, SEMrush, and other tools to analyze competitor ads.
Krishnendu Karmakar
PPC
How luxury and premium brands run paid advertising — audience exclusion strategies, creative quality standards, and targeting the affluent segment.
Krishnendu Karmakar
PPC
How to import offline conversions into Google Ads — from phone calls to in-store purchases — to improve bidding with full-funnel data.
Krishnendu Karmakar
PPC
The strategy and risks of bidding on competitor brand terms.
Krishnendu Karmakar
PPC
How brands can boost existing organic creator posts as Spark Ads — why they outperform dark posts and how to set up partnerships.
Krishnendu Karmakar
PPC
How Google Local Services Ads work — background checks, the Google Guarantee, bidding for leads, and managing lead quality disputes.
Krishnendu Karmakar
PPC
Implement accurate conversion tracking across all your paid campaigns.
Krishnendu Karmakar
PPC
How to use a Google Ads Manager Account for agencies and large organizations — linking accounts, consolidated billing, cross-account reporting.
Krishnendu Karmakar
PPC
Research on when responsive ads outperform static ads in different campaign types — and how to use both strategically in the same account.
Krishnendu Karmakar
PPC
Boost conversion rates with time-sensitive offers and limited availability messaging.
Krishnendu Karmakar
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