Insights, strategies, and trends to fuel your digital growth.
PPC
Choose between skippable and non-skippable YouTube ad formats.
Krishnendu Karmakar
SEO
How to use heatmaps (Hotjar, Microsoft Clarity) to understand how users interact with your content and improve engagement signals for SEO.
Krishnendu Karmakar
Web Design
A breakdown of effective hero section patterns — value prop placement, CTA design, image/video use, and copy-design balance.
Krishnendu Karmakar
Content Marketing
Create a newsletter that people look forward to and share.
Krishnendu Karmakar
PPC
How LinkedIn Message Ads (formerly InMail) work for B2B outreach — targeting, copy, CTA options, and benchmarks for open and response rates.
Krishnendu Karmakar
PPC
How to run systematic creative tests in Meta Ads — A/B tests, dynamic creative, cost cap testing, and creative refresh cadence.
Krishnendu Karmakar
SEO
How to build automated SEO dashboards in Looker Studio connecting GSC, GA4, and rank tracker data for client and executive reporting.
Krishnendu Karmakar
Social Media
Navigate meme culture for brand marketing without embarrassing yourself.
Krishnendu Karmakar
Web Design
How to design home pages that immediately communicate value, guide different visitor types, and move users toward conversion.
Krishnendu Karmakar
PPC
Re-engage website visitors who didn't convert with strategic retargeting.
Krishnendu Karmakar
Content Marketing
How to plan and write whitepapers that attract high-intent prospects — topic selection, research depth, design, and promotion strategy.
Krishnendu Karmakar
Content Marketing
A comprehensive guide to content calendar templates: planning quarterly and annual content — strategies, best practices, and real-world examples.
Krishnendu Karmakar
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