Insights, strategies, and trends to fuel your digital growth.
SEO
How marketplace and classified sites handle SEO at scale — user-generated content quality, canonicals, freshness, and category page optimization.
Krishnendu Karmakar
SEO
Navigate Shopify's SEO limitations and opportunities effectively.
Krishnendu Karmakar
Content Marketing
A comprehensive guide to content marketing metrics: how to measure what actually matters — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Email Marketing
Strategies for growing e-commerce email lists — loyalty program sign-ups, checkout opt-in, post-purchase, packaging inserts, and in-store capture.
Krishnendu Karmakar
Content Marketing
Expand your content reach through audio formats.
Krishnendu Karmakar
Email Marketing
How to identify browse abandonment behavior, build triggered emails, and personalize product recommendations to bring shoppers back.
Krishnendu Karmakar
PPC
Use report templates to produce professional PPC reports efficiently.
Krishnendu Karmakar
Web Design
Use sticky elements to keep key actions available as users scroll.
Krishnendu Karmakar
Content Marketing
Apply the journalism technique to web content structure.
Krishnendu Karmakar
PPC
How to create remarketing audiences in Google Ads — pixel-based, customer match, YouTube viewers, and similar audiences — and bid strategies.
Krishnendu Karmakar
Social Media
How to start, grow, and moderate a Facebook Group — content types, engagement tactics, monetization, and turning members into customers.
Krishnendu Karmakar
Email Marketing
Use email to sell memberships, classes, and products in wellness.
Krishnendu Karmakar
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