Insights, strategies, and trends to fuel your digital growth.
Social Media
Use Duet and Stitch to engage with trending content and grow faster.
Krishnendu Karmakar
Web Design
Touch target sizes, swipe gestures, bottom navigation patterns, and interaction patterns specific to mobile touchscreen users.
Krishnendu Karmakar
PPC
Run campaign drafts and experiments without risking live performance.
Krishnendu Karmakar
SEO
How to optimize images to appear in Google Discover — large, high-quality images, avoid copyright issues, and leveraging topical authority.
Krishnendu Karmakar
SEO
A complete on-page optimization checklist — title tag, H1, meta description, URL, images, internal links, structured data, and page experience.
Krishnendu Karmakar
Social Media
Data-driven insights into what creative formats perform across Facebook, Instagram, TikTok, and LinkedIn — and how to build a testing system.
Krishnendu Karmakar
Web Design
Optimize your contact page design to increase inquiries.
Krishnendu Karmakar
Web Design
Use proper contracts to protect yourself in client relationships.
Krishnendu Karmakar
PPC
How to allocate and shift budgets across multiple campaigns — portfolio budgets, performance-based reallocation, and scenario planning tools.
Krishnendu Karmakar
PPC
Use Google's Local Service Ads for guaranteed, pay-per-lead local advertising.
Krishnendu Karmakar
PPC
How to advertise on Reddit — community targeting, creative formats, promoted posts, and why Reddit audiences respond differently than other platforms.
Krishnendu Karmakar
PPC
How data-driven attribution models change how you evaluate paid channel performance and allocate budgets across channels.
Krishnendu Karmakar
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