Insights, strategies, and trends to fuel your digital growth.
PPC
How media mix modeling (MMM) differs from attribution and can help allocate budget across channels including PPC, TV, and offline marketing.
Krishnendu Karmakar
Social Media
Build a seamless Instagram shopping experience that drives sales.
Krishnendu Karmakar
Web Design
Conduct thorough discovery before starting any redesign project.
Krishnendu Karmakar
Content Marketing
Understand how sustained content creates lasting brand equity.
Krishnendu Karmakar
SEO
Control the narrative when people search for your brand name.
Krishnendu Karmakar
SEO
Understand all the page experience factors Google uses for ranking.
Krishnendu Karmakar
Social Media
Join cultural conversations in ways that feel authentic to your brand.
Krishnendu Karmakar
Content Marketing
How to build content from the top down — starting with a cornerstone asset and breaking it into blog posts, social content, email, and video.
Krishnendu Karmakar
SEO
Implement infinite scroll correctly so search engines can index all content.
Krishnendu Karmakar
Social Media
How to use Pinterest Analytics to identify top-performing pins, understand audience demographics, and optimize your pinning strategy.
Krishnendu Karmakar
Web Design
Design onboarding experiences that reduce churn and drive activation.
Krishnendu Karmakar
Web Design
How variable fonts reduce HTTP requests while enabling infinite typographic variation — axes, implementation, and creative possibilities.
Krishnendu Karmakar
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