Insights, strategies, and trends to fuel your digital growth.
Content Marketing
Use content to help customers discover products and make purchase decisions.
Krishnendu Karmakar
Social Media
Understand the difference and when to optimize for each metric.
Krishnendu Karmakar
PPC
How sellers on major marketplaces use platform advertising — Amazon Sponsored Products, Etsy Ads, eBay Promoted Listings — to increase visibility.
Krishnendu Karmakar
PPC
How to set up Universal App Campaigns (now App campaigns) — asset requirements, bidding for installs vs in-app events, creative testing.
Krishnendu Karmakar
Web Design
Present social proof elements in ways that maximize conversion impact.
Krishnendu Karmakar
PPC
Run statistically valid ad tests to continuously improve performance.
Krishnendu Karmakar
Social Media
Platform-specific strategies for visual artists, designers, and creative professionals to build audiences that support their work and career.
Krishnendu Karmakar
Content Marketing
How to build a sustainable content program — realistic publishing cadence, writer wellbeing, batching, and process efficiency for long-term consistency.
Krishnendu Karmakar
Social Media
How to take one piece of content and adapt it for LinkedIn, Twitter/X, Instagram, TikTok, email, and your blog efficiently.
Krishnendu Karmakar
SEO
Understand how unlinked brand mentions influence search rankings.
Krishnendu Karmakar
Web Design
Create clear, consistent icon systems for web and mobile.
Krishnendu Karmakar
Social Media
How to plan and execute multi-part educational content series that build expertise, grow followers, and nurture purchase intent.
Krishnendu Karmakar
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