Insights, strategies, and trends to fuel your digital growth.
PPC
How to build a cross-channel attribution model that accurately reflects how paid channels assist each other in driving conversions.
Krishnendu Karmakar
SEO
Navigate the complex SEO landscape for healthcare and medical websites.
Krishnendu Karmakar
PPC
An introduction to Google Ads scripts — pausing underperformers, adjusting bids, sending alerts, and pulling reports automatically.
Krishnendu Karmakar
SEO
A comprehensive guide to google analytics 4 for beginners: the complete setup guide — strategies, best practices, and real-world examples.
Krishnendu Karmakar
SEO
What natural link velocity looks like, red flags that trigger algorithmic penalties, and how to pace link building campaigns.
Krishnendu Karmakar
Web Design
How to design and place testimonials, review stars, case study callouts, and media logos for maximum trust-building impact on web pages.
Krishnendu Karmakar
Social Media
How AI tools are changing social media content creation — AI image generation, caption writing, trend analysis — and the human skills that still matter.
Krishnendu Karmakar
PPC
How to upload customer lists to Google Ads, Meta Ads, and LinkedIn to bid differently on known customers and prospects.
Krishnendu Karmakar
SEO
Improve weak pages that are dragging down your entire domain's authority.
Krishnendu Karmakar
Social Media
How to structure a social media team for different organization sizes — solo practitioner, small team, agency, and enterprise social organization.
Krishnendu Karmakar
PPC
Outperform during the highest-traffic, highest-spend period of the year.
Krishnendu Karmakar
Email Marketing
The case for email as your most important owned marketing channel.
Krishnendu Karmakar
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