Insights, strategies, and trends to fuel your digital growth.
PPC
How to run app install campaigns on Google and Meta — creative requirements, bidding for installs vs in-app events, and LTV optimization.
Krishnendu Karmakar
PPC
Build landing pages that convert paid traffic into leads and sales.
Krishnendu Karmakar
PPC
Compare video and static ad creative performance across platforms.
Krishnendu Karmakar
PPC
Landing page principles specific to paid search traffic — message match, speed, trust signals, form design, and mobile optimization for ads.
Krishnendu Karmakar
PPC
Understand how match types work after Google's recent changes.
Krishnendu Karmakar
PPC
Improve measurement accuracy with Google's Enhanced Conversions.
Krishnendu Karmakar
PPC
How to monitor and control PPC spend pacing — daily monitoring, impression share analysis, and manual adjustment techniques.
Krishnendu Karmakar
PPC
How B2C and B2B paid advertising strategies differ — sales cycle length, decision makers, platforms, creative, and success metrics.
Krishnendu Karmakar
PPC
How nonprofits can maximize the $10,000/month Google Ad Grant — eligibility, campaign setup, quality score requirements, and conversion tracking.
Krishnendu Karmakar
PPC
How to write compelling callout extensions — specific benefits vs generic claims, A/B testing extensions, and which callouts improve CTR most.
Krishnendu Karmakar
PPC
Stand out on the SERP by adding relevant images to text ads.
Krishnendu Karmakar
PPC
How to structure Performance Max asset groups by product category, audience, and promotion for better machine learning optimization.
Krishnendu Karmakar
Hi there! 👋
What service are you interested in?
11:27 PM