PPC for Education: Enrollment Marketing with Paid Ads
How universities, bootcamps, and online courses use paid advertising to drive applications and enrollments — meta ads, search, and native.
Insights, strategies, and trends to fuel your digital growth.
How universities, bootcamps, and online courses use paid advertising to drive applications and enrollments — meta ads, search, and native.
Craft headlines that stand out on the SERP and compel clicks.
Tell a multi-chapter brand story with YouTube's sequence ad format.
How native lead gen forms work on each platform, when to use them vs landing pages, and how to integrate with CRM for follow-up.
A foundational guide to structuring Google Ads accounts correctly — campaign types, SKAG vs theme-based ad groups, and hierarchy best practices.
When cost-per-click, cost-per-thousand impressions, and cost-per-acquisition bidding each make sense — for different goals, funnel stages, and platforms.
A comprehensive guide to customer lifetime value: calculating clv and using it for marketing decisions — strategies, best practices, and real-world examples.
Optimize your RSAs for maximum performance with these expert tips.
Use dayparting to concentrate budget when your audience converts most.
The strategy and ethics of bidding on competitor brand keywords — what's allowed, how to structure messaging, and expected performance.
How supplement brands navigate FDA and platform compliance requirements while running effective paid campaigns for health and wellness products.
How to use Google Ads Ad Variations to test headline and description changes across an entire campaign with statistical confidence.