Insights, strategies, and trends to fuel your digital growth.
PPC
How universities, bootcamps, and online courses use paid advertising to drive applications and enrollments — meta ads, search, and native.
Krishnendu Karmakar
PPC
Craft headlines that stand out on the SERP and compel clicks.
Krishnendu Karmakar
PPC
Tell a multi-chapter brand story with YouTube's sequence ad format.
Krishnendu Karmakar
PPC
How native lead gen forms work on each platform, when to use them vs landing pages, and how to integrate with CRM for follow-up.
Krishnendu Karmakar
PPC
A foundational guide to structuring Google Ads accounts correctly — campaign types, SKAG vs theme-based ad groups, and hierarchy best practices.
Krishnendu Karmakar
PPC
When cost-per-click, cost-per-thousand impressions, and cost-per-acquisition bidding each make sense — for different goals, funnel stages, and platforms.
Krishnendu Karmakar
PPC
A comprehensive guide to customer lifetime value: calculating clv and using it for marketing decisions — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
Optimize your RSAs for maximum performance with these expert tips.
Krishnendu Karmakar
PPC
Use dayparting to concentrate budget when your audience converts most.
Krishnendu Karmakar
PPC
The strategy and ethics of bidding on competitor brand keywords — what's allowed, how to structure messaging, and expected performance.
Krishnendu Karmakar
PPC
How supplement brands navigate FDA and platform compliance requirements while running effective paid campaigns for health and wellness products.
Krishnendu Karmakar
PPC
How to use Google Ads Ad Variations to test headline and description changes across an entire campaign with statistical confidence.
Krishnendu Karmakar
Hi there! 👋
What service are you interested in?
11:27 PM