Insights, strategies, and trends to fuel your digital growth.
PPC
Use Target Impression Share to dominate branded and competitor searches.
Krishnendu Karmakar
PPC
How to structure Google Shopping, Search, and Performance Max campaigns for online stores — budget splits, bidding by product margin, and seasonal planning.
Krishnendu Karmakar
PPC
Use CLV data to bid based on the long-term value of new customers.
Krishnendu Karmakar
PPC
What Google Ads Optimization Score measures, which recommendations improve it legitimately, and when to dismiss recommendations that don't serve your goals.
Krishnendu Karmakar
PPC
Link Google Ads to other Google tools for enhanced data sharing.
Krishnendu Karmakar
PPC
Prepare your paid campaigns for peak shopping seasons.
Krishnendu Karmakar
PPC
The situations where Microsoft Advertising outperforms Google — older demographics, lower competition in some verticals, unique targeting options.
Krishnendu Karmakar
PPC
How to maintain clean, well-organized PPC accounts — naming conventions, label systems, archiving stale campaigns, and account hygiene best practices.
Krishnendu Karmakar
PPC
How healthcare providers run Google Ads within privacy and policy constraints — keyword selection, landing page requirements, and conversion tracking.
Krishnendu Karmakar
PPC
Use YouTube video to drive direct-response actions and conversions.
Krishnendu Karmakar
PPC
A comprehensive guide to cookieless advertising: strategies for a privacy-first world — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
Implement Google's Consent Mode for compliant, accurate tracking.
Krishnendu Karmakar
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