Insights, strategies, and trends to fuel your digital growth.
PPC
Use Discovery to appear in Gmail, YouTube, and the Discover feed.
Krishnendu Karmakar
PPC
How to set up call tracking with Google forwarding numbers, third-party tools, and dynamic number insertion to attribute calls to campaigns.
Krishnendu Karmakar
PPC
Upload your customer list to target or exclude known customers.
Krishnendu Karmakar
PPC
How Amazon DSP works for both Amazon sellers and non-endemic brands — targeting, creative requirements, and measuring ROAS through AMC.
Krishnendu Karmakar
PPC
Reduce your Facebook ad costs while maintaining reach and relevance.
Krishnendu Karmakar
PPC
How Google calculates Quality Score at the keyword, ad, and account level, and specific strategies to improve each component.
Krishnendu Karmakar
PPC
How to prepare Google Ads and social campaigns for peak seasons — budget ramp-up, creative refresh, competitive bidding analysis.
Krishnendu Karmakar
PPC
How Discovery and Gmail ads work, targeting options, creative formats, and best practices for reaching users across Gmail, YouTube, and Discover.
Krishnendu Karmakar
PPC
A complete guide to YouTube ad formats — skippable in-stream, non-skippable, bumpers, and how to measure brand and direct response impact.
Krishnendu Karmakar
PPC
Implement the Facebook Pixel correctly for accurate attribution.
Krishnendu Karmakar
PPC
Run effective in-app campaigns on iOS and Android platforms.
Krishnendu Karmakar
PPC
A data-driven comparison of Google's automated bidding strategies — when to use each, ramp-up periods, and troubleshooting poor performance.
Krishnendu Karmakar
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