Price Extensions: Showing Pricing in Your Ads
Use price extensions to pre-qualify clicks and improve conversion rates.
Insights, strategies, and trends to fuel your digital growth.
Use price extensions to pre-qualify clicks and improve conversion rates.
How franchise systems manage PPC — centralized vs local control, brand vs local campaign balance, and standardizing performance reporting.
How to use time-of-day, day-of-week, and device bid modifiers to concentrate budget on highest-converting periods.
How to layer intent signals (in-market audiences) with demographic data (job title, income, age) to reach the most valuable segments efficiently.
Use Snapchat's unique ad formats to reach young audiences.
Translate complex PPC data into business outcomes for client presentations.
A comprehensive guide to ppc account audit: how to find quick wins in any account — strategies, best practices, and real-world examples.
When to use shared budgets across campaigns — benefits for simplifying management and the pitfalls of budget cannibalization.
Systematically audit PPC accounts to uncover waste and opportunities.
Use fraud detection software to stop invalid clicks from draining spend.
Use bid adjustments to maximize performance across different contexts.
Analyze actual search terms to find new keywords and negatives.