Insights, strategies, and trends to fuel your digital growth.
PPC
Use price extensions to pre-qualify clicks and improve conversion rates.
Krishnendu Karmakar
PPC
How franchise systems manage PPC — centralized vs local control, brand vs local campaign balance, and standardizing performance reporting.
Krishnendu Karmakar
PPC
How to use time-of-day, day-of-week, and device bid modifiers to concentrate budget on highest-converting periods.
Krishnendu Karmakar
PPC
How to layer intent signals (in-market audiences) with demographic data (job title, income, age) to reach the most valuable segments efficiently.
Krishnendu Karmakar
PPC
Use Snapchat's unique ad formats to reach young audiences.
Krishnendu Karmakar
PPC
Translate complex PPC data into business outcomes for client presentations.
Krishnendu Karmakar
PPC
A comprehensive guide to ppc account audit: how to find quick wins in any account — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
When to use shared budgets across campaigns — benefits for simplifying management and the pitfalls of budget cannibalization.
Krishnendu Karmakar
PPC
Systematically audit PPC accounts to uncover waste and opportunities.
Krishnendu Karmakar
PPC
Use fraud detection software to stop invalid clicks from draining spend.
Krishnendu Karmakar
PPC
Use bid adjustments to maximize performance across different contexts.
Krishnendu Karmakar
PPC
Analyze actual search terms to find new keywords and negatives.
Krishnendu Karmakar
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