Insights, strategies, and trends to fuel your digital growth.
PPC
Leverage Google's Demand Gen campaigns for visual engagement.
Krishnendu Karmakar
PPC
How to write RSA assets that achieve 'Excellent' ad strength — asset diversity, when to pin, and how to test RSA performance.
Krishnendu Karmakar
PPC
Build PPC reports that clearly communicate performance and value.
Krishnendu Karmakar
PPC
Build a complete paid media funnel for e-commerce revenue growth.
Krishnendu Karmakar
PPC
Build a multi-stage paid strategy that nurtures B2B prospects to close.
Krishnendu Karmakar
PPC
Highlight promotions and discounts directly within your ad.
Krishnendu Karmakar
PPC
Compare standard Shopping and PMax to choose the right approach.
Krishnendu Karmakar
PPC
How to connect Google Ads, Meta Ads, and other PPC platforms to Looker Studio to build automated, visual reporting dashboards.
Krishnendu Karmakar
PPC
How seasonal businesses manage paid budgets throughout the year — peak season ramp-up, off-season brand maintenance, and keyword planning.
Krishnendu Karmakar
PPC
How to create and optimize video ads for YouTube and LinkedIn — video length, scripting for skippable formats, and targeting options.
Krishnendu Karmakar
PPC
How to set a testing cadence for PPC campaigns — how many tests to run simultaneously, how long to run them, and when to declare a winner.
Krishnendu Karmakar
PPC
How subscription box companies optimize PPC campaigns — LTV-based bidding, reducing churn through ad targeting, and reacquisition campaigns.
Krishnendu Karmakar
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