Insights, strategies, and trends to fuel your digital growth.
PPC
Use psychological principles to write ads that resonate and convert.
Krishnendu Karmakar
PPC
Reach large audiences through content discovery networks.
Krishnendu Karmakar
PPC
How to structure geo-targeting — DMA targeting, radius targeting, location exclusions, and bid adjustments by location performance.
Krishnendu Karmakar
PPC
How to use Google Ads Audience Insights to understand demographic and interest composition of converters and build better targeting strategies.
Krishnendu Karmakar
PPC
Implement the Conversions API to improve Meta measurement accuracy.
Krishnendu Karmakar
PPC
How Google Ads billing works — daily budget overdelivery, monthly spend limits, billing thresholds, and budget pacing strategies.
Krishnendu Karmakar
PPC
How to read and act on Google's Auction Insights — impression share, overlap rate, and position above rate for competitive intelligence.
Krishnendu Karmakar
PPC
Add callout text to your ads to showcase unique selling propositions.
Krishnendu Karmakar
PPC
How to systematically identify wasted spend in a Google Ads account — irrelevant search terms, underperforming placements, low-quality audiences.
Krishnendu Karmakar
PPC
How to set up Pinterest campaigns — Shopping ads, video pins, idea ads, audience targeting, and measuring traffic and conversions.
Krishnendu Karmakar
PPC
How to monitor for declining ad performance, when to refresh creative, and how to set up creative rotation schedules.
Krishnendu Karmakar
PPC
How to select and write effective sitelinks — when they appear, how to A/B test sitelinks, and which pages work best as sitelink destinations.
Krishnendu Karmakar
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