Insights, strategies, and trends to fuel your digital growth.
PPC
Use influencer content as paid ad creative for improved performance.
Krishnendu Karmakar
PPC
Track and target users consistently as they switch between devices.
Krishnendu Karmakar
PPC
Compete in expensive legal advertising markets with smart bidding strategies.
Krishnendu Karmakar
PPC
How financial product advertisers run compliant, profitable PPC campaigns in one of the highest-CPC verticals on Google Search.
Krishnendu Karmakar
PPC
How to use Keyword Planner for research beyond just Google Ads — volume data, competition levels, bid estimates, and finding related keywords.
Krishnendu Karmakar
PPC
How to create and optimize LinkedIn Lead Gen Form campaigns — question selection, CRM integration, follow-up timing, and cost benchmarks.
Krishnendu Karmakar
PPC
Adjust your Search bids for audiences who've already visited your site.
Krishnendu Karmakar
PPC
Best practices for building and maintaining negative keyword lists — shared lists, match types, regular audit cadence, and cross-campaign negatives.
Krishnendu Karmakar
PPC
How Advantage+ Shopping Campaigns work, when they outperform standard campaigns, asset requirements, and optimization levers.
Krishnendu Karmakar
PPC
Use LinkedIn's powerful professional targeting to generate enterprise leads.
Krishnendu Karmakar
PPC
How to run geo holdout tests and conversion lift experiments to measure the true incremental impact of paid advertising.
Krishnendu Karmakar
PPC
The debate around bidding on your own brand terms — when it's worth paying for branded clicks, how to evaluate incrementality, and defensive bidding.
Krishnendu Karmakar
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