Influencer Content in PPC: Spark Ads and Whitelisting
Use influencer content as paid ad creative for improved performance.
Insights, strategies, and trends to fuel your digital growth.
Use influencer content as paid ad creative for improved performance.
Track and target users consistently as they switch between devices.
Compete in expensive legal advertising markets with smart bidding strategies.
How financial product advertisers run compliant, profitable PPC campaigns in one of the highest-CPC verticals on Google Search.
How to use Keyword Planner for research beyond just Google Ads — volume data, competition levels, bid estimates, and finding related keywords.
How to create and optimize LinkedIn Lead Gen Form campaigns — question selection, CRM integration, follow-up timing, and cost benchmarks.
Adjust your Search bids for audiences who've already visited your site.
Best practices for building and maintaining negative keyword lists — shared lists, match types, regular audit cadence, and cross-campaign negatives.
How Advantage+ Shopping Campaigns work, when they outperform standard campaigns, asset requirements, and optimization levers.
Use LinkedIn's powerful professional targeting to generate enterprise leads.
How to run geo holdout tests and conversion lift experiments to measure the true incremental impact of paid advertising.
The debate around bidding on your own brand terms — when it's worth paying for branded clicks, how to evaluate incrementality, and defensive bidding.