Insights, strategies, and trends to fuel your digital growth.
PPC
How to build a cross-channel attribution model that accurately reflects how paid channels assist each other in driving conversions.
Krishnendu Karmakar
PPC
An introduction to Google Ads scripts — pausing underperformers, adjusting bids, sending alerts, and pulling reports automatically.
Krishnendu Karmakar
PPC
How to upload customer lists to Google Ads, Meta Ads, and LinkedIn to bid differently on known customers and prospects.
Krishnendu Karmakar
PPC
Outperform during the highest-traffic, highest-spend period of the year.
Krishnendu Karmakar
PPC
How Meta's Advantage+ Shopping and Advantage+ Audience tools work and when they outperform manual campaign setup.
Krishnendu Karmakar
PPC
How financial advertisers navigate strict compliance requirements while running effective paid campaigns for loans, credit cards, and investment products.
Krishnendu Karmakar
PPC
How to analyze search term reports to find new keyword opportunities, add strategic negatives, and understand what searches trigger your ads.
Krishnendu Karmakar
PPC
Use lead gen forms on Facebook, LinkedIn, and TikTok.
Krishnendu Karmakar
PPC
Drive product sales with Amazon's suite of sponsored advertising products.
Krishnendu Karmakar
PPC
Layer intent data from external providers to improve targeting precision.
Krishnendu Karmakar
PPC
How to structure PPC campaign projects — kickoff to launch timeline, stakeholder approval processes, and ongoing optimization sprint cadence.
Krishnendu Karmakar
PPC
How to calculate ROAS, what good ROAS looks like by industry and margin, and how to set targets that align with business goals.
Krishnendu Karmakar
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