Quality Score Improvement: A Practical Action Plan
How to diagnose and improve Google Ads Quality Scores through ad relevance, expected CTR, and landing page experience improvements.
Insights, strategies, and trends to fuel your digital growth.
How to diagnose and improve Google Ads Quality Scores through ad relevance, expected CTR, and landing page experience improvements.
Best practices for designing display ad creatives — hierarchy, animation limits, responsive display ads, and creative testing.
Leverage the Google Ad Grants program for free nonprofit advertising.
Use lookalike audiences to reach people similar to your best customers.
Best practices for creating RSA headlines and descriptions — pinning strategy, asset variety, performance rating, and testing approaches.
How to adjust PPC strategy for January return season — reducing bids, excluding returners from prospecting, and identifying loyal purchasers.
How to personalize landing pages for paid traffic using dynamic text replacement, geo-personalization, and audience-based content variations.
How car dealerships run Google Ads — vehicle listing ads, local inventory ads, search campaigns for makes and models, and budget strategies.
Monitor and adjust pacing to avoid under- or over-spending your budget.
How sellers on major marketplaces use platform advertising — Amazon Sponsored Products, Etsy Ads, eBay Promoted Listings — to increase visibility.
How to set up Universal App Campaigns (now App campaigns) — asset requirements, bidding for installs vs in-app events, creative testing.
Run statistically valid ad tests to continuously improve performance.