Insights, strategies, and trends to fuel your digital growth.
PPC
How to structure Performance Max asset groups by product category, audience, and promotion for better machine learning optimization.
Krishnendu Karmakar
Content Marketing
A scoring rubric for content quality — accuracy, depth, readability, SEO, originality, and visual design — with review workflow integration.
Krishnendu Karmakar
Email Marketing
How to sell sponsorships in your newsletter — rate setting, ad formats, sponsor selection, and maintaining reader trust.
Krishnendu Karmakar
SEO
How expired domain strategies work, the risks involved, what metrics to evaluate when buying expired domains for authority transfer.
Krishnendu Karmakar
SEO
How to optimize category pages — unique intro text, faceted navigation, pagination, internal links — to rank for high-volume category queries.
Krishnendu Karmakar
PPC
How universities, bootcamps, and online courses use paid advertising to drive applications and enrollments — meta ads, search, and native.
Krishnendu Karmakar
PPC
Craft headlines that stand out on the SERP and compel clicks.
Krishnendu Karmakar
Email Marketing
Reduce spam complaints and respond when deliverability is affected.
Krishnendu Karmakar
Web Design
How to conduct effective usability testing without a big budget — hallway testing, remote unmoderated testing tools, and DIY study design.
Krishnendu Karmakar
PPC
Tell a multi-chapter brand story with YouTube's sequence ad format.
Krishnendu Karmakar
Web Design
Design clear, actionable admin dashboards for complex data.
Krishnendu Karmakar
Email Marketing
Design newsletters that subscribers eagerly await each week.
Krishnendu Karmakar
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