Insights, strategies, and trends to fuel your digital growth.
Web Design
How to design PWAs — offline states, install prompts, push notification permission flows, and home screen icon design.
Krishnendu Karmakar
Content Marketing
Multi-touch attribution for content — how to track content's role in assisting conversions, not just direct last-click revenue.
Krishnendu Karmakar
SEO
Calculate the true return on your SEO investment and prove value.
Krishnendu Karmakar
Social Media
Build a compelling live streaming program across platforms.
Krishnendu Karmakar
Web Design
Apply color science to create web palettes that evoke the right emotions.
Krishnendu Karmakar
SEO
How to handle internal search pages — noindex, canonical, and improving the user experience of on-site search for both users and crawlers.
Krishnendu Karmakar
PPC
How native lead gen forms work on each platform, when to use them vs landing pages, and how to integrate with CRM for follow-up.
Krishnendu Karmakar
SEO
How to build SEO traffic forecasts — CTR curves by position, keyword volume estimates, and building confidence intervals into projections.
Krishnendu Karmakar
PPC
A foundational guide to structuring Google Ads accounts correctly — campaign types, SKAG vs theme-based ad groups, and hierarchy best practices.
Krishnendu Karmakar
Email Marketing
When to use plain text email vs designed HTML templates — sales outreach, personal messages, newsletters — and how plain text affects deliverability.
Krishnendu Karmakar
Email Marketing
Use dynamic content blocks to personalize emails for different segments.
Krishnendu Karmakar
Social Media
How to use storytelling techniques in social content — the hero's journey, conflict and resolution, and behind-the-scenes narratives.
Krishnendu Karmakar
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