Insights, strategies, and trends to fuel your digital growth.
Social Media
Set up a Facebook Shop and connect it to your broader e-commerce strategy.
Krishnendu Karmakar
Web Design
A comprehensive guide to conversion-focused web design: principles for lead generation sites — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
When cost-per-click, cost-per-thousand impressions, and cost-per-acquisition bidding each make sense — for different goals, funnel stages, and platforms.
Krishnendu Karmakar
SEO
A comprehensive guide to conversion rate optimization basics: testing your way to more revenue — strategies, best practices, and real-world examples.
Krishnendu Karmakar
SEO
The content decay phenomenon explained — causes, detection using rank tracking and traffic data, and an update framework that recovers rankings.
Krishnendu Karmakar
Email Marketing
How to use behavioral triggers — page visits, link clicks, purchase events, inactivity — to send more relevant, timely automated emails.
Krishnendu Karmakar
Web Design
A comprehensive guide to responsive web design in 2026: beyond the three breakpoints — strategies, best practices, and real-world examples.
Krishnendu Karmakar
Social Media
Co-create content with complementary brands for mutual audience growth.
Krishnendu Karmakar
PPC
A comprehensive guide to customer lifetime value: calculating clv and using it for marketing decisions — strategies, best practices, and real-world examples.
Krishnendu Karmakar
PPC
Optimize your RSAs for maximum performance with these expert tips.
Krishnendu Karmakar
Social Media
How to launch and grow a LinkedIn Newsletter — topic selection, publishing cadence, promotion strategy, and monetizing your subscriber base.
Krishnendu Karmakar
PPC
Use dayparting to concentrate budget when your audience converts most.
Krishnendu Karmakar
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